Coach Jim

A thing or two about us

Jim’s Bio


Jim combines cutting edge technical training innovations, old school cycling experience, in a supportive and motivating environment. Jim and his athletes understand that their success is in direction proportion to their thoughts and beliefs.

Many athletes and coaches get caught up in Lactate levels, VO2 Max, cellular oxygen transport and a myriad of other scientific terms they struggle to understand. Too many coaches and athletes focus on their equipment or physiological training and don’t maximize their most important weapon their thoughts and beliefs. Changing your equipment is easier than changing the way you choose to think. Highly successful people in any endeavor all share one core competency.


Calvin Coolidge

“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan Press On! has solved and always will solve the problems of the human race.”

― Calvin Coolidge


JWhittaker5306webJim is a USA Cycling Category One licensed coach, holds a Master’s Degree in Exercise Physiology and Sports Psychology from the University of Kansas.  Jim taught Exercise Physiology, Sports Psychology, Anatomy, and Kinesiology at a National Technical Institute for 5 years.  Jim has 20+ years in Corporate Wellness, Personal Training, and Sports Conditioning and human performance. He holds a Certified Strength and Conditioning Specialist Certification from the NSCA and is a Certified Personal Trainer as well.

When Jim isn’t providing World Class Training programs he’s designing world class financial strategies to maximize his client’s investments while minimizing volatility and taxation. Fitness or Finance the tools are different but the process and psychology are similar. Staying true to your goals and developing a cohesive  process/strategy and not a product based strategy is critical. Investors and athletes are tempted to quit and change their strategies at the point of greatest risk and often greatest possible return! Let Jim’s expertise and high energy personality guide you to your greatest success yet.

Jim’s competed with out fail every cycling season since 1987 and he’ll teach you the same values that have brought him success and longevity. He’s raced, won and crashed in Road, Mountain Bike, and Cross Races. He’s raced over 600 times all over the United States, including gravel back in the 90’s.

Here are a few of Jim’s Athlete Marquee performances. Only National and World accomplishments listed for the sake of brevity. And yea Jim holds a Cat 1 Mountain Bike licence and played in the dirt in the 90’s.


World Masters Mountain Bike Championships – 1st Linda Murphy

National Cyclo-Cross Championships – 1st Category B – Dean Dailey

National Collegiate Criterium Championships – 1st Mark Smelser

National Collegiate Cyclo-Cross Championships – 1st Clara Beard

National  Espoirs Cyclo-Cross Championships – 1st Clara Beard

National Cyclo-Cross Championships – 2nd Master’s Dean Parker

National Championships Time Trial –  5th Master’s Dean Parker

National Junior Time Trial Championships  3rd– Jack Funk

National Junior Time Trial Championships 10th – Joseph Schmalz

Since 1994 Jim has designed hand-crafted custom training and coaching programs for Elites, Masters, Women, Youth, and Time-crunched athletes. Jim works with cyclists from all teams but he does require a pre-client interview process to make sure your goals will be met.

Please contact Jim at 913.269.VELO for further information.